The Social Media Officer will be working closely with the Marketing Specialist and will assist in the implementation of social media strategies and policies, social media guidelines, systems, procedures and tools; and provides expert reporting, analytics to increase visibility, awareness, understanding and support for QACC's mandate, vision, corporate objectives, activities, and programs.
To achieve success in this role you will need to:
- Act as the Centre of Expertise in managing QACC's Corporate website and social media accounts, and collaborates regularly with internal stakeholders to ensure content alignment with strategic priorities.
- Research social media communication trends, best practices, policies, procedures, and accessibility both within and outside the industry to help the management in understanding the competition, market and future trends
- Identify and assesses potential opportunities for QACC to use social media tools to enhance the scope, versatility and breadth of communication; and makes recommendations for their integration into the QACC platform.
- implement social media guidelines, procedures, templates, tools, reporting methodologies, standards, retention schedules in compliance with Company policies.
- Monitor, review, and analyse postings on QACC's social media sites and external social media, such as Twitter, Facebook, LinkedIn, YouTube, etc. to identify insights, emerging trends, risks and impact on QACC to ensure alignment with QRG Corporate Communication strategies, with an eye on opportunities for engagement/improvement.
- Perform sufficient assessments about the social media campaigns pre- and post-implementation and advises senior management on recommended approaches and potential repercussions.
- Respond to all social media inquiries/comments and/or coordinating with appropriate departments, programs, etc. for response/action, while ensuring quality of the response.
- Work with the Marketing Specialist and QRG Corporate Communication to source, create (i.e. write short original content), edit, and post multi-media content on social media sites, including video dissemination on YouTube Channel or on website, and for distribution to external stakeholders; maintains all social media platforms for QACC; and ensures timeliness and quality of all activities given their visibility to the public. Consults with internal and external stakeholders when targeting events for which social media will be used, and carries out live tweeting where appropriate and as required.
- Working with the Marketing Specialist, develops key performance targets and data gathering processes for QACC's social media channels, and provides a coordinated social media reporting function.
- Generates, monitors, gathers, and interprets analytics; conducts preliminary analysis; and reports on the effectiveness and influence of social media communications tools for reaching and engaging target customers and audiences and on key performance indicators.
- Integrate social media analytics with Web and other analytics in coordination with Marketing Specialist as needed for meaningful comprehensive analysis that informs decision-making and priority-setting.
- Coordinate with QRG Corporate Communication, identifies emerging social media opportunities and supports outreach efforts.
- Perform other department duties related to his/her position as directed by the Head of the Department.
Be part of an extraordinary story:
Your skills, Your imagination. Your ambition. Here, there are no boundaries to you potential and the impact you can make. You’ll find infinite opportunities to grow and work on the biggest, most rewarding challenges that will build your skills and experience. You have the chance to be a part of our future, and build the life you want while being part of an international community.
Our best is here and still to come. To us, impossible is only a challenge. Join us as we dare to achieve what’s never been done before.
Together, everything is possible
Qualifications
In order to be successful in this role, we are looking for the candidates with High School Qualification/ Vocational Qualification/ Diploma or Equivalent (Type of Diploma Based on Role) with Minimum 4 years of job-related experience and Bachelor’s Degree or Equivalent with minimum 3 years of job-related experience.
Job Specific Skills:
Essential
- Experience in Hospitality/Airline Industry
- Proven track record of running the Social Media platform in customer service and/or sales industry Previous experience in B2B and B2C communications, including social media
- Previous experience developing and launching online campaigns
- Bachelor's Degree in Marketing Communication, Corporate Development, Business Intelligence, Multi-Media Design and Development, or equivalent
Preferred
- Excellent English Language skills — both written and verbal
- Willingness to experiment, especially with a knack for innovative thinking
- Ability to contribute individually, and lead, manage or participate in cross-functional teams’ High level of confidence and determination
- Excellent interpersonal, writing and verbal communication skills Problem solving techniques
- Ability to create great working relationships with all levels within the company and across multiple disciplines
- Ability to develop creative solutions with internal and external customers to resolve concerns Outstanding attention to details
- Persuasiveness and strong ability to negotiate
- Working knowledge of Arabic language
- Master's Degree in Marketing Communication, Corporate Development, Business Intelligence, Multimedia Design and Development, or equivalent
About Qatar Airways Group
Our story started with four aircraft. Today, we deliver excellence across 12 different businesses coming together as one. We’ve grown fast, broken records and set trends that others follow. We don’t slow down by the fear of failure. Instead, we dare to achieve what’s never been done before. So, whether you’re creating a unique experience for our customers or innovating behind the scenes, every person contributes to our proud story. A story of spectacular growth and determination. Now is the time to bring your best ideas and passion to a place where your ambition will know no boundaries, and be part of a truly global community.
How to apply:
If you are interested in submitting your application and feel that you are a good fit for this role, please fill in our application form and upload your CV for our review and consideration.
